Will Edwards

The Rise of Alternative Therapy

There is no question about it, we have all become much more health-conscious in recent years. We have become less likely to trust what the medical profession says, more suspicious of what food manufacturers say about the foods they distribute and generall... Read >

What is ITIL and Why Should Anyone Care?

When people ask me what I do for a living - and I answer that I teach ITIL - the next question usually is the one above: what is ITIL and (implied by the look on their faces) why should anyone care? Well that's the question I wanted to address in this art... Read >

The Toughest Click

The Toughest Click Do you know what is the toughest click or, in other words, do you know which click is the hardest one to get your visitor to make? The toughest click is the one that leads to your payment processor! You can get traffic easy enough... Read >